According to Big Data, the personal brand keywords of convergent talent ‘Steve Jobs’ are ‘first’, ‘innovation’, ‘creativity’, ‘change’, ‘design’, ‘Siri’ and ‘presentation’. Steve Jobs’ fandom wants to buy and keep products that it the association keyword. Steve Jobs’ products are ‘Steve Jobs speech’, ‘Steve Jobs presentation’, ‘Steve Jobs book’, ‘Steve Jobs last words’, ‘Corporate Culture Marketing Activities based on Steve Jobs’, ‘Steve Jobs’ Persuasion Technique’ And ‘Artificial intelligence music education’. Fandom acts as a link in the process of interacting as if brands treat people as people and form human relationships. Therefore, Star Fandom analyzes and monitors the data of SNS channels. Also, it is necessary to plan commercialization suitable for star fandom.

commercialization, fandom, Steve Jobs, AI, big data.