JP Journal of Heat and Mass Transfer
Special Issue, Advances in Mechanical System and ICT-convergence, Pages 1 - 23
(October 2019) http://dx.doi.org/10.17654/HMSI119001 |
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AN EVOLUTIONARY STRATEGY FOR IT-BASED VENTURE BUSINESSES
Daewan Kim and Yoonhyuk Jung
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Abstract: This study develops a classification model of IT-based venture businesses (ITVBs) and proposes evolutionary strategies for ITVBs through practical cases. The results of our analysis indicate that there are differences among types of ITVBs in terms of business environments and business development approaches. The results also highlight different success factors for each type of ITVB and suggest an evolutionary direction for ITVBs. The study provides a useful theoretical foundation for future research on ITVBs, as well as valuable insights into practical applications for the growing ITVB industry from strategic and dynamic perspectives. |
Keywords and phrases: evolutionary strategy, venture business.
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