The globalization and the speed of internet technology make the business environment change dramatically. By using internet technology, retail business can have more than one channel or in other words they have two channel distribution strategies, bricks and clicks shop. Previous study of clicks retail business failures stated that consumers noted service quality problems as the most frequently stated problem [2-4]. This study will highlight the gap between bricks and clicks service quality in technology shop. By using purposive sampling for this survey, there are 40 respondents in this research. The survey will be analyzed by using importance-performance analysis (IPA). There will be two questionnaires, SERVQUAL and E-S-QUAL. The result of this research is discussed.

importance-performance analysis, SERVQUAL, E-S-QUAL, styling, insert.