This article intends to apply some innovative design methodologies to define, as a first objective, an optimized technical specification and then, as a second objective, to manage the transition from conceptual design to construction project of an innovative means of urban transport, meeting the needs of ‘renewable energy’ requirements, which then declines into an hoverboard.

The methodologies used in this manuscript are the quality function deployment (QFD), applied in the first phase of the work to determine what is the appropriate means to move in the centre of medium-large cities; then it is used as a typical method for product marketing,  i.e., the decision-making process driven by the analysis of benchmarking, suitable for quantitatively organizing competitive analysis and choosing innovation targets; finally, it is implemented the top-flop analysis in order to better improve the benchmarking implementation, identifying the best product in the market, basing on the highest number of innovative requirements owned by it [1-3].

QFD, benchmarking, top-flop analysis, city transportation means, renewable energy.