Abstract: Covid-19 impacted very much the consumer behaviour. With economic instability consumers are experiencing a transformation in behaviour (Seema Mehta et al. [10]). The consumers are put to financial constraints with a new twist which has healthcare, personal health, and well being concern. Gates [4] in his research work urged for a ‘wakeup call’ for investments in capabilities, infrastructure and human resources for health, surveillance and management of deadly epidemic outbreaks.
Covid-19 has disturbed the consumer habits of buying and shopping through lock down and physical distance (Sheth [6]). Changing consumer demographics, innovative technology and services gave room for birth for new habits, but the consumers have learned cope with work schedule, leisure and education boundaries. Covid-19 has brought geopolitical tensions which drastically impacted rationalist consumer behaviour. It has altered the consumption philosophy and the question before us is to verify whether the consumerism influenced by Covid-19 is going to alter the behaviour. The purpose of present research paper is to measure rank of the buying behaviours, and find factors driving consumer behaviour, social environment driving behaviour and drivers of buying decision process. |
Keywords and phrases: behaviour, satisfaction, impact, high degree, product, service, technology.
Received: January 20, 2021; Revised: March 13, 2021; Accepted: April 8, 2021; Published: May 28, 2021
How to cite this article: B. K. Shivanna, Measuring impact of Covid-19 on consumer behaviour and factors driving consumer behaviour through statistical tools: a study with respect to Bengaluru urban, Advances and Applications in Statistics 68(2) (2021), 225-240. DOI: 10.17654/AS068020225
This Open Access Article is Licensed under Creative Commons Attribution 4.0 International License
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