JP Journal of Heat and Mass Transfer
Special Issue, Advances in Mechanical System and ICT-Convergence, Pages 49 - 63
(June 2020) http://dx.doi.org/10.17654/HMSI120049 |
|
A STUDY ON THE VALUE STRUCTURE FOR CONSUMERS OF THE HOME ENERGY MANAGEMENT SYSTEM: FOCUSING ON THE MEANS-END CHAIN THEORY AND THE LADDERING METHOD
Hyeog-In Kwon, Eui-Jin Park, Moo-Goong Hong, Seol-Hee Kim and Ju-Ho Kim
|
Abstract: The smart HEMS market is focused on large scale residential complexes, and thus commercialization in general homes is still not up to the mark. To overcome the limitations and expand the smart HEMS market, this study classified smart HEMS consumers and came up with strategies. To this end, we determined the consumer-centered value structure of the smart HEMS by applying the means-end chain theory and the laddering method. The results of the analysis showed that “real-time monitoring of usage/charge” was the item most valued at the consumer attribute level, “saving charge and energy efficiency” at the consequence level, and “security” at the value level. As for the connections between each level in the hierarchical value map, the ladder structure of “real-time monitoring of usage/charge - saving charge and energy efficiency - sense of accomplishment”, “real-time monitoring of usage/charge - saving charge and energy efficiency -security”, “service charge - saving charge and energy efficiency - sense of accomplishment”, and “service charge - saving charge and energy efficiency - security” emerged as important connections. From this theory, it is concluded that it has set the strategic direction for the expansion of the smart HEMS market by subdividing consumer value. |
Keywords and phrases: means-end chain theory, APT, EMS, HEMS, smart HEMS.
|
|
Number of Downloads: 631 | Number of Views: 622 |
|