JP Journal of Heat and Mass Transfer
Special Issue, Advances in Mechanical System and ICT-convergence, Pages 107 - 115
(October 2019) http://dx.doi.org/10.17654/HMSI119107 |
|
EVALUATING SEARCH CONVERSATION: A MODEL
Hak J. Kim
|
Abstract: Search conversation and abandonment is recently emerged in academics as well as practices for understanding a web user’s context and search patterns. The paper presents a theoretical framework for evaluating user search conversation and abandonment by showing the procedure to identify and compute the strength of relationships among users. We also investigated a real consulting company’s user accounts data for an empirical test. The preliminary results of search abandonment, rate computed and observed at the account-level, CFU-level and segment-level. This paper can help for a company to understand users search patterns and abandonment behaviors for its business. |
Keywords and phrases: search analytics, search conversation, search abandonment.
|
|
Number of Downloads: 205 | Number of Views: 828 |
|