Advances and Applications in Statistics
Volume 29, Issue 1, Pages 63 - 79
(July 2012)
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FORECASTING OF CUSTOMERS’ RETENTION IN TERMS OF MERGER AND ACQUISITION PROCESSES OF EGYPTIAN BANKS USING PANEL DATA TECHNIQUES
Nader Alber and Essam Fawzy Aziz
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Abstract: This paper aims at analyzing the response of banks’ customers, due to changes of banking market structure, where many of these customers may switch their banks, and this is why, determinants of these decisions should be elaborated. In this study, the sample contains 6 cases, out of 20 cases of merger and acquisition processes (M&As) between Egyptian banks, during the period from the beginning of 2005 to the end of 2010.
Using Panel Data with random effects model, we could reject hypotheses regarding the effects of “Change in No. of Services” “Change in No. of Branches”, “Change in Bank Deposits”, and “Change in Bank Loans” on “Customers’ Retention”. p-value, Wu-Hausman test, Likelihood Ratio test and Breusch-Pagan test justify these results. |
Keywords and phrases: Egyptian banks, customers’ retention, panel data, M&As. |
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